Distributors sell your brand. We sell and operate it.
The Iberian principal for European beauty brands. One per category, exclusively for Spain and Portugal. Our name on the negotiation, our stock in pharmacy, our number on the sell-out.
Both have a place. But they serve different brands — and most European brands entering Iberia sign up for one when they needed the other.
Relationship
Buys your product, resells it to accounts.
Takes on your brand as the local principal in Iberia.
Portfolio logic
As many brands as the book can carry.
One brand per category. Contractually.
Skin in the game
Low-risk middleman. A SKU is easy to drop.
Category and territorial exclusivity. A real bet on the brand.
What the retailer sees
A wholesale invoice.
GBNexus answering for the brand in front of the buyer.
What you see back
Sell-in — what they ordered.
Sell-out by account, SKU and market — what actually moved.
Shelf risk
Yours, sitting in your warehouse.
Ours, sitting in ours.
Four channels. Two operating logics running in parallel — not one after the other.
Beauty Retail
The beauty chains where positioning is won or lost — beauty advisor, activation calendar, endcap. Getting listed is the precondition, not the win: we run the account like an internal team would.
Direct key account management · Activation · Price defence
Department Store
Premium department stores: the accounts where placement, category management and endcap visibility are negotiated face to face. Where visible commitment separates the brands that mean it from the ones that don't.
In-person negotiation · POS · Category management
Pharmacy
Pharmacy, parapharmacy and e-pharmacy. In Iberia, pharmacy carries weight in skincare that only France matches in Europe — a layer most European brands skip and later regret. Clean catalog, stock in Spain, pricing that competes.
Stocked in Spain · Catalog discipline · Replenishment
Brand.com
The brand's own D2C store, localized for Spain and Portugal: live catalog, order ops, and pricing held consistent with the physical shelf — so the channel doesn't quietly cannibalize the retail negotiation.
Local D2C · Price consistency · Order ops
Three commitments that change how the shelf reads us.
Category exclusivity, in the contract
If you're skincare, you're the only skincare on our roster. Our commercial upside is tied to yours — not spread across three competing lines, not hedged with a second skincare the book quietly prefers. The alignment is in the contract, not in the deck.
Principal, not agent
We don't resell your brand. We operate it. Pricing, activation, pharmacy discipline, shelf defence — GBNexus is the name the retailer sees and the name that answers when the number moves. What the buyer hears is GBNexus. What GBNexus says is the brand.
Sell-out, not sell-in
By account, by SKU, by market — every quarter, on a cadence tied to your supply chain. Sell-in is a distributor's metric: it tells you what they ordered. Sell-out is ours: it tells you what the consumer bought. The difference is who carries the risk when the shelf doesn't move.
A brand enters Iberia once. Get the commercial conversation right, and the shelf opens. Get it wrong, and no amount of volume fixes it later.
GBNexus · Madrid
If your brand already works at home, Iberia is a decision. We'll help you make it.
Send us a short note about where your brand stands today — home market, categories, current footprint in ES or PT. We come back with a first read before end of week. No deck, no generic deliverables — a real answer on whether this is the right move and how we'd approach it.
Start a conversation →