One brand per category. A short list, on purpose.
Every brand we represent in Iberia is the only one in its category. No internal competition, no split attention — the team works for the brand in front of it, not against another one inside the portfolio.
A European brand with proven traction in its home market.
The Iberian shelf is demanding. Retailers want to see that the brand already works somewhere — real sell-out, real repeat, real share. We build on existing momentum. We don't manufacture it.
A founder still close to the product and the strategy.
The founder's voice is what separates a category brand from a commodity. When the founder is still in the room — making calls on formulation, positioning and pricing — the brand is portable. When that distance appears, the brand loses clarity — and clarity is what travels across markets.
Category fit with drugstore, beauty retail or pharmacy positioning.
The accounts we operate with live in those three worlds. Brands that fit — dermocosmetic, skincare, premium personal care, niche fragrance with a story — ride the model naturally. Brands that do not, we decline — cleanly and early.
Category exclusivity on our roster.
No competing brand in our portfolio. Whatever category you are in, you are the only one we represent in it — so nothing on our side of the table is pulling attention, budget or endcap away from you.
Territorial exclusivity across Spain and Portugal.
One partner, one voice. Nobody else operating the brand in either market.
Direct account management for top retailers.
We negotiate the listing, build the promotional plan and operate the account day-to-day.
Own stock and service for the long tail.
Warehousing, catalog listing, replenishment and order fulfillment — handled by us, priced to compete.
Full responsibility for in-store activation and shelf price defense.
Beauty advisor training, POS materials, endcaps and second placements, flyer contributions, and the discipline to protect the price architecture.
We operate with full visibility — because we carry the risk.
Sell-out by account, by SKU, on a consistent cadence. No blind spots.
We would rather turn a brand down than put it on the wrong shelf. Saying no is part of the model.
Partners
A short intake, then a straight answer.
We start with a quick read on your current position — category, markets, founder involvement. Then we assess fit with the Iberian shelf: is this a brand top retailers will engage with, and where does it sit across the two tracks? If the fit is there, we come back with a first account map and an entry approach. If it's not, we say so — early.
If your brand is ready for Iberia, we should talk.
Tell us where your brand stands today. We'll come back with a first read within the week.
Let's talk →